Monday, November 25, 2013

Hosting Content!

Intro:
     The time has finally come to begin piecing together the work that the class has been doing over the course of the rest of this semester.  The goal of this week was to begin integrating the research, analysis, and product of the efforts of my colleagues into a web format that is easily digestible to the palate of teh internets.   This will require a certain amount of contextualization of the class's projects. Where there is no product to present, I will format the web page in order to begin finalizing the format for the final web page in lieu of work that is still being completed.  http://geographyofthewesternfront.weebly.com/
   

Organizing the Content:
     There are a couple of tricks to organizing a fine web page.  For example, it needs to flow well, but be comprised of small text.  Trying to cram too much into a single web page can cause the audience to have more difficulty navigating the site, and having more than five or six lines of text presented to the intent audience in one paragraph will tend to loose an audience.  Keeping web organization in mind, the existing site has been reorganized.

History:

figure 1 The original design only called for a single history page to contextualize the work of the class, however as the history section grew it became clear that this would be inadequate.

     Where previously one small section that overviewed the history of the Battles of the Somme and Verdun existed, now there are three pages.  After writing the text for the first page (The Somme), I realized that adding Verdun to the page as well would result in a bloated page with two distinguished focuses (fig 1).  A wise man once remarked "Better to whole-ass one thing than half-ass two things," and drawing from this philosophy the page has been divided into two parts (fig 2) that discuss the battles in detail.  Furthermore, a general "history" splash page has been add, that needs to be added to, which will provide information to the audience about the first half of World War One, leading into the conflicts covered in the more detailed pages.

figure 2 A more organized web site will provide users with an experience that is more tailored, note the tabbed navigation.

Another trick that I had to figure out was how to embed the web geographic components of the work of some students.  A couple have developed interactive maps in ArcGIS Online, and one in the beta Google Tour Builder.  Unfrotunately, I have not been able to work out the tour builder embedding, and to teh best of my research, noone else has either.  Ultimately, its reliance upon the Google Earth software may preclude me from directly embedding this element to the website. However, I have discovered how to link images to sites in Weebly (a simple process of using the template provided by the site).  This will be used to access Zach Orr's work (fig 3). 

figure 3 This screenshot of the tour is about good enough for end users to think it IS the application anyway. They'll click on it and be redirected right to the site.


Goals for next week:
     The sources page needs to be reorganized, and the sources themselves standardized. It was one thing to reformat all of the text and organize the content, however in order to provide a professionally organized link to sources used in our research the class will need to decide on a format to present the audience for further reading.
    Of paramount importance to the project is contextualizing the content, which is best done in an introduction to teh presentation of the relevant material.  I am going to have to come up with better introductions to the students' work if this website is going to be of any use to teh public.
     Embed some ARC MAPS!! I've done this before, now I just need to get it onto weebly.  I am confident that this can be done, unlike the google maps.

Monday, November 18, 2013

Volunteered Geographic Information: Social Mapping

Intro:
         Volunteered Geographic Information (VGI) is considered to be the frontier of modern mapping.  VGI describes the process by which individuals generate and upload data to the internet, where it is analyzed and sometimes redistributed.  This information crowd-sourcing includes everything from geotagged photographs to cell phone tracking, and its has led to a flurry of development in the past decade (Goodchild and Li, 110).  The most popular site exemplifying the use of VGI is OpenStreetMap, which serves a user-created world map complete with layers and notes for sharing.
         For the purposes of disseminating information about the Western Front and connecting individuals to this place across time and space, VGI presents opportunities to web developers that would not exist otherwise.  For example, a map could be created that allows users to share photographs, videos, and experiences to other users across the globe.  The community can thus build its own forum that brings the experience of the front through the computer to end users, allowing some limited by mobility or money from otherwise experiencing the journey for themselves.  Data like this can also be used to inform decisions about travel, or inform viewers about distant history.  By opening up this outlet to the world as a whole, a far more comprehensive online experience can be created. So, for this week, my task was to develop a web map that enables users to share their experience with the world.

VGI:
          The end goal for this aspect of the website is to serve a map that allows users to share location-based media and knowledge.  This process consists of three main steps: making a layer of data that will be edited by the end-users, serve that data on the web in a map, and designing map pop-ups that effectively display this information.  In the case of this data, a point layer file was developed in ArcMap, then served on the UW-Eau Claire Geography web SQL server.  This was embedded into an html map file document using free ESRI templates, and the final result can be seen here.


Issues with VGI:
          The largest challenge to VGI in web GIS is QU/QC. Data quality provided by untrained users has limited usability in comparison with more accurate data that can be generated by professionals. Before VGI, geographic data would be checked for accuracy with processes that control for data quality during the recording of the data and again later by documenting methods and references. This will not happen with VGI, and metadata quality will be lacking in the finished product.
          Other issues which are relevant to VGI are privacy (not everyone is aware of the data that they volunteer!) and completeness.  Furthermore, a developer needs to ensure compliance with laws not only relating to privacy but also decency (not letting users “feed the trolls”) and copywrite infringement.  This can be helped by utilization of a "flagging" tool that users can mark undesirable posts while alerting administrators of the offending content. 

Sources:
Goodchild, Michael and Li, Linna. 2012. "Assuring the quality of Volunteered Geographic Information." Spatial Statistics. 1: 110-120.

Monday, November 4, 2013

Search Engine Optimization, or, Making my Project do What I Wanted it To!

Intro:
          As established in previous posts, my goal for this semester is the distribution of the class's collective work to the masses.  Not knowing much about WWI before embarking on this course (and of coarse the trip associated with that), I remember distinctly the feeling of awe as I came to comprehend the tremendous scope of the sheer vastness of World War One.  As I have taken webmaster responsibilities for this effort, and much of the work to be distributed is forthcoming, my responsibility for the past week has been structuring the website and optimizing such that it can be found by search engines, the primary tool for those seeking knowledge in this day and age.
          Search Engine Land has a quality Youtube video (embedded below) which explains the importance of Search Engine Optimization (SEO), and some context explaining how it works and how to make a website find-able by internet webizens at large.



Methods:
          SEO is accomplished a number of ways. One way is to create links to your site from other sources.  This can be done by hiring out third party sources to link your webpage, thus "'gaming" the search engine's ranking system, however methods like this require fewer scruples than members of this course are interested in dealing with.  More scrupulous would be to insert links in relevant locations around the web that might be interested in your content, which can be anything from facebook pages to (in our case) websites that handle geographic data services or world war one history.  Also important are quality links out of the site, althought this is less of a factor in SEO.
          Another important concept is keyword density.  Ensuring that a webpage is roughly 3-5% sometimes even 10% major keywords which relate to the information that relevant researchers should be finding raises the page's rank in search engine results, making that page easier to find. Of course, this is tricky and requires good writing skills that don't overload the audience with blocky text that reads like third grade.  Also, large engines such as Google and Yahoo don't particularly care for keyword stuffing, and employing this technique risks being delisting from their search results.

A Final Note:
          Search Engine Optimization is a changing field. In an article for Forbes Magazine, Ken Krogue describes a lunch that he had with Adam Torkildson, who is a top SEO consultant. "He said something to me that blew me away. 'Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.'  I posted his statement on my blog and immediately received a flurry of comments; many from his colleagues in the SEO industry who wanted to: 1) Weigh in on my statement that Adam is great (or crazy)  2)Promote themselves  3)Accuse me of writing a title for “link bait”  4)Declare how absurd Adam’s assertion was  5)Agree and prophecize (sic) their vision for the future."  The effects of Social Media and search engine analysis which weakens the ability of web developers to use SEO is changing the way in which marketers are preparing their projects.  And researchers like us who want to make their content reachable to the masses will have to adapt too in the quickly changing world of technology.

Sources:
Krogue, Ken. :The Death of SEO." Forbes. August 20, 2012. ret. 11/4/2013. http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/

Nunna, Raju. "Weebly SEO Tips" ret 11/2/13. http://weeblyforums.com/seo-tips/

"What is Search Engine Optimization?" Search Engine Land, Sept 12 2011.  Ret. 11/1/13 http://www.youtube.com/watch?v=hF515-0Tduk